Marketing Campaigns

Marlow & Ives Apparel Co. — Seasonal Launch Campaign

A fall seasonal launch campaign for a direct-to-consumer apparel brand — one core creative concept adapted natively across email, paid social, and physical retail signage rather than a single hero asset stretched thin.

Laptop screen showing a colorful analytics dashboard with charts

The project

Marlow & Ives had historically built a strong hero campaign image for each season and then adapted it, somewhat awkwardly, into every other channel afterward — square crops for social, oddly cropped banners for email, and last-minute redesigns for in-store signage. This campaign started from the opposite direction during Strategy: the core concept and typographic system were designed from day one to work natively at every channel's real dimensions, rather than being retrofitted into them after a single hero shot was locked.

Delivered as a full campaign creative system across email templates, paid social ad variants, and in-store signage, all sharing one concept and typographic system built to each channel’s native format.