The project
Golden Wheat's existing packaging had grown product-by-product over several years with no shared system, and their largest regional grocery partner flagged during a buyer review that shoppers were struggling to quickly distinguish between similar products on shelf — a real, specific, business-relevant problem rather than an abstract aesthetic complaint. The redesign built a consistent color-coding and typographic system across all 14 SKUs so a shopper could identify the right product from several feet away, while keeping enough per-product distinction that the line still felt like a real product range rather than interchangeable variants.
Delivered as production-ready packaging files across all 14 SKUs, a shelf-mockup review deck for the grocery partner presentation, and updated brand guidelines covering the new packaging system.