The project
Loopwave's existing marketing site described the product in language that made sense to their own engineers but lost most prospective buyers within the first screen, while the product's own onboarding flow was a separate, disconnected experience built by a different team on a different design system entirely. We treated the marketing site and the app's first-run flow as one continuous experience during Design, carrying the same visual and interaction language from the homepage straight through a new user's first working dashboard.
Delivered as a redesigned marketing site, a shared front-end component library, and a redesigned first-run onboarding flow inside the product itself, all built on one consistent design system.